“We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal.” “The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy,” said Oliver Hughes, chief marketing officer, Oracle Red Bull Racing. In 2022, Oracle Red Bull Racing will incorporate new features and capabilities, including the ability to create user-generated content, to bring an even deeper layer of personalization to fans. The new, direct line of communication between fans and the team has created outstanding engagement, with registered fans submitting thousands of questions to the team and redeeming 35,000 digital rewards. Since The Paddock’s inception, Red Bull Racing has seen a more than 9x increase in member sign-ups.
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Last season, Oracle and Red Bull Racing launched a first-of-its-kind fan loyalty platform powered by OCI-The Red Bull Racing Paddock-to bring the excitement of F1 to fans all over the world.
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This season, OCI will enable the Oracle Red Bull Racing Team to expand the volume and variety of data they analyze and increase the speed at which simulations run in order to better predict tactics that will lead to the podium.Īlong with its innovative on-track initiatives, Oracle Red Bull Racing will continue to deliver an exceptional experience to its global fan base. Equally important, OCI significantly reduced the cost of billions of simulations, allowing the Team to cost-effectively improve performance on the track, which is critical for success under F1’s stringent spending regulations. In addition, they accelerated simulation speed by 10x, which gave race strategists more time to make the right call. Taking advantage of Oracle Cloud Infrastructure (OCI) during last season’s championship run, the Team increased the number of simulations they ran by 1,000x to improve the accuracy of their predictions and sharpen their decision-making. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.” Every element of our performance is driven by data analysis. “Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort.
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“Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship,” said Oracle Red Bull Racing Team Principal and CEO Christian Horner.
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Building on the success of last year’s F1 Drivers’ Championship, the Team’s 2022 season will feature expanded use of Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimized engine development, AI and machine learning-powered driver training and a tailored fan experience. 9, 2022 - Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18. Since 1987 - Covering the Fastest Computers in the World and the People Who Run ThemĪUSTIN, Texas & MILTON KEYNES, United Kingdom, Feb.